Farmer's Martket to Retail

$ 45.00

Ready to take your product from the farmer's market to retail shelves? Our class will teach you how to get your products retail ready, how the industry operates, how to price your product, types of stores to target & how to sell to store Buyers.

Instructor Message

Have you ever dreamed of getting your unique product onto retail stores across the nation? Have you been working the Farmer's Markets, making lots of sales and are ready to make the leap into retail? Our class will teach you how to take your small batch product from selling directly to consumers to selling to retail store buyers. We cover the entire process from branding/packaging, shipping, distribution to closing a sale with the buyer. You'll be able to immediately sell your products with confidence, grow your business smartly and, hopefully, become a national success!

Learning Objectives

  • Importance of branding
  • Target marketing
  • Direct sales vs. distribution
  • Retailing Basics
  • Shipping
  • Customer Relationship Management (CRM) software
  • Approaching retail buyers
  • Building traction quickly in regional markets
  • Planning for future growth
  • Food brokers and independent sales reps