Susan Petersen is the CEO and founder of Freshly Picked, a moccasin company that she started in 2009, after becoming frustrated by the lack of well-designed baby shoes. She now makes moccasins for the rich and famous (or at least their kids). Susan and her moccasins were featured on ABC's Shark Tank in January of 2014. Susan's biggest thrill is not seeing her moccasins in the glossy magazines or on television, although that is fun, it's spotting her moccasins at the grocery store or the library on the feet of her loyal customers. She provides marketing strategy and campaign planning for big companies, small shop owners and bloggers. Susan lives and plays at the base of the Utah mountains, with her carpenter husband and her two adorable children.