Stationery Biz 100: Start Strong

$ 199.00

Create your own successful stationery business! In Stationery Business 100: Start Strong, I use instructional videos, interviews with industry insiders, resource lists and more to teach you all you need to know to get a head start in the world of paper goods.

Instructor Message

The stationery world is a very friendly place, but it can still be overwhelming when you just beginning. In this course, you’ll learn from my 14 years of combined experience with printing and the stationery industry to get a jump start to success!

We'll go over the details that no one seems to talk about -- "trade secrets" that I’ve worked years to figure out. We’ll talk about everything from learning how to make products that get noticed, to deciding how many products to make, to finding manufacturers. 

I won't be the only one you'll be learning from. You’ll also see video interviews with 11 more successful paper people: Anna Bond of Rifle Paper Co., Cat Seto of Ferme à Papier, Emily Blistein from Clementine Shop, Joan Schnee from On Paper & Green Paper Co., Sabrina & Eunice Moyle from Hello!Lucky, Megan Gonzalez from MaeMae Paperie, Carrie Gifford & Hal Mertz from Red Cap Cards, Erin Ozer from Knot & Bow, and Suzie McKig from Twig & Fig.

By taking this class, you’ll have the advantage I wish I could have had when I got my start in stationery. I’ve made so many mistakes and gone through a lot of painstaking trial and error to get to where I am today. Learn from me, and you’ll have a much smoother road to success.

I also have a Stationery Business 200: Wholesale class available here on atly.

Learning Objectives

  • Hone your brand & learn how to stand out. 
  • Be guided through the planning of your product line.
  • Familiarize yourself with essentials like the different printing processes, manufacturing, packaging, and shipping.
  • Make a plan for how you can become a successful part of the stationery industry. 

Suggested Materials

This class is the RIGHT fit for you if:

+ You’re a designer, illustrator, and/or artist starting your own company with the intention of designing and making/manufacturing stationery/paper goods such as greeting cards, art prints, wedding invitations, etc...
+ You are the business partner of the person described above.
+ You are already in the beginning stages of your stationery business and could use a little help from someone who’s been in the industry awhile.  

In this class, we will NOT be going over job printing, licensing, or the specifics of how to design and create artwork. 

Keep an eye out for my upcoming course, Stationery Business 200, where we'll be going over wholesaling your work.


    #23 | Total Time: 7+ hrs
    Interview with Sabrina & Eunice Moyle of Hello!Lucky 45:03
    Welcome to the Stationery Biz 7:10
    What Makes A Strong Brand? 11:25
    Finding A Distinct Style 15:37
    Interview with Anna Bond of Rifle Paper Co. 26:13
    Interview with Carrie Gifford and Hal Mertz of Red Cap Cards 39:05
    Interview with Cat Seto of Ferme a Papier 20:22
    Considering Product Types 21:51
    Interview with Emily Blestein of Clementine 17:54
    Industry Standards 27:19
    Interview with Joan Schnee of On Paper & Green Paper Co. 26:19
    Packaging Design 13:25
    Interview with Megan Gonzalez of MaeMae Paperie 36:51
    Letterpress Printing  9:22
    Screen Printing 
    Foil Stamping 8:28
    Digital Printing 8:00
    Offset Printing 8:06
    Interview with Suzie McKig of Twig & Fig 43:41
    Deciphering A Quote 9:59
    Interview with Erin Ozer of Knot & Bow 26:32
    E-Commerce Platforms 12:08
    Shipping 20:39