Product Marketing

$ 150.00

In this course, you will learn how to market your product. You have your perfect product, now it's time to get it seen! The course offers extensive tools and initatives to gain more customers. Here you will learn how to build excitement around your product through an effective marketing campaign.

Instructor Message

For the past 7 years I've worked in premium product marketing and online brand strategy for companies big and small. Today, I'm here to help you save some steps, and get you on the fast track by sharing some of my in-house marketing tips and advice I’ve picked up along the way.

Whether you are a small start up, or working for a big corporation; this class will teach you (like Freshly Picked has done) how to to launch a product and generate buzz on a small budget.

Learning Objectives

  • Target your audience
  • Gain brand exposure
  • Demonstrate brand consistency
  • Generate buzz (on and offline)
  • Throw launch events
  • Reach out to press & influencers
  • Perform social media programs
  • Measure your success
  • Create a launch plan
  • Grow your business

Suggested Materials

Updated version of Flash (to check out all the videos) and a Printer is helpful (to print activity documents)

Feedback Policy

I'm here to help! As you start to put your launch plans into place, I am here for feedback on your general marketing initiatives via email for up to 4 weeks.  I will respond within 48 hours, Monday - Thursday.